Resume

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PROFESSIONAL EXPERIENCE

Head of Content, Collective Health (March 2019 to present)

Director of Communications and Content, Clara Labs (Aug. 2018 to Feb. 2019)

  • Built content marketing program from scratch, launching a blog program and leading the development of a comprehensive, multimedia insights library to support lead generation goals and demonstrate industry expertise
  • Managed external communications, including overall strategy, media relations, social media strategy, company positioning, and the development of a media training program
  • Managed external agencies and industry influencers to accelerate quality and throughput on the content marketing program

Senior Communications Manager, One Medical (Jan. 2016 to July 2018)

  • Developed a comprehensive editorial strategy, managing content production, promotion, and campaign collaboration with internal teams and external communications agencies
  • Owned social media strategy and execution for consumer and B2B audiences
  • Oversaw crisis communications protocols, developed proactive mitigation plans in partnership with other departments
  • Played a key role in overall marketing strategy as part of Marketing Leadership Team
  • Promoted from Communications Manager

Content Editor, LaunchSquad (May 2014 to Dec. 2015)

  • Created strategic content marketing plans for a variety of consumer and B2B clients (including blog programs, social media, and influencer programs)
  • Wrote, pitched, and placed contributed articles in major international publications
  • Cultivated relationships with media and pitched key stories

Communications Coordinator, U.S. Ski & Snowboard Assn. (Sep. 2012 to June 2014)

  • Developed and implemented strategic social media campaigns
  • Managed and wrote website news content, providing on-site support for athletes and press at events including the 2014 Olympic Winter Games
  • Created and oversaw the USSA Communications internship program

Marketing & PR Coordinator, Ludus Sports (Aug. 2011 to Aug. 2012)

  • Planned and executed marketing and social media campaigns for over 50 brands
  • Managed communications during the London 2012 Olympic Games, including the creation and distribution of daily newsletters to over 1,500 guests
  • Cultivated relationships among local and national sports and hospitality press

Assistant Media Planner/Buyer, Vladimir Jones (Dec. 2010 to Aug. 2011)

Digital Media Intern, U.S. Olympic Committee (June to December 2010)

Graduate Assistant, Ball State University Political Science (Aug. 2009 to June 2010)

Intern, Indiana Democratic Party (May 2009 to Aug. 2009)

Resident Assistant, Ball State University (Feb. 2006 to May 2009)

EDUCATION & CERTIFICATIONS
Ball State University, Muncie, IN
B.A. Psychology and Pre-Medical Preparation, French and Chemistry minors
M.A. Political Science, International Relations focus area

WSET Level 2, passed with distinction
WSET Level 3, passed with distinction (theory and tasting)

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