writing and
editorial
For as long as I can remember, writing has been one of my true loves. Whether escaping to a fictional world I’ve dreamed up or fine-tuning the copy to tell a compelling brand story, I love it all.
I’ve highlighted a few major content projects I have managed for brands below. Please visit my Medium profile for writing samples, and don’t hesitate to contact me if you have any questions or requests.
Carrot Fertility content and editorial
I was one of the first marketing hires at Carrot Fertility, tasked with creating and launching their content program. I built out a comprehensive blog program, developed long-form assets (reports, whitepapers, case studies) and interactive tools, and launched a webinar program to generate leads and nurture prospects throughout the funnel. I developed their first member communications program. I was promoted in April 2020 to lead the marketing and communications team at Carrot.
Timing
2019 - present
Company
Carrot Fertility
Perspectives from Clara
As Director of Content and Communications at Clara Labs, I was tasked with developing a content strategy from scratch. After defining visual and written brand style, Perspectives from Clara was born. Perspectives from Clara featured guest posts from industry influencers, timely stories about current events, and actionable information to help recruiters cultivate better candidate experiences. To nurture prospects further, I launched an Insights Library of lead-gated, in-depth content including whitepapers, case studies, and interactive quizzes.
Timing
2018 - 2019
Company
Clara Labs
The One Medical blog
At One Medical, I was responsible for all editorial strategy, hiring and managing writers, and promotion. Prior to my arrival, the blog lacked a cohesive editorial strategy and struggled to find its voice. After joining, I conducted stakeholder interviews to define a clear editorial mission that differentiated One Medical’s content from others in the crowded health content space. Through more strategic content, SEO optimization, and design tweaks, I increased traffic to over 400K monthly visitors.
Timing
2016 - 2018
Company
One Medical
The LaunchSquad blog
At LaunchSquad, I co-led the development and management of an employer brand-focused editorial strategy. The program showcased LaunchSquad as a great place to work and a great company to work with, accomplished via employee spotlights, feature stories, thought leadership from internal experts, and roundups of client news.
Timing
2014 - 2015
Company
LaunchSquad
U.S. Ski and Snowboard editorial
With U.S. Ski & Snowboard, I managed editorial content for snowboarding, skiing, and membership. This included researching and writing original content (including on-site at the 2014 Winter Olympic Games), running email newsletter programs for members and donors, managing sponsorship activations, and ensuring timely dissemination of event results.
Timing
2012 - 2014
Company
U.S. Ski and Snowboard