hello! i’m riley.
I’m an experienced leader focused on building and scaling high-performing teams that seamlessly blend the art and science of marketing.
I believe that analysis and data go hand-in-hand with intuition and creativity, coming together to make out-of-the-box campaigns with lasting impact.
Let’s build something amazing together.
projects
-
writing and editorial
From op eds for executives to sales decks and video scripts, I’ve written it. Take a look at some of the major editorial programs I’ve worked on.
-
design
Whether leading a corporate rebrand or behind the lens of my camera, design is always top of my mind. Here are some of my favorite projects.
-
wine
Looking for someone to lead a group tasting or teach a wine course? I’m certified by WSET (level 4) and can create something memorable.
résumé
Carrot Fertility (2019 – present)
Vice President, Marketing (Feb. 2023 – present)
Associate Vice President, Integrated Marketing (Nov. 2021 – Feb. 2023)
Senior Director of Marketing (Jan. 2021 – Nov. 2021)
Director of Marketing (Apr. 2020 – Jan. 2021)
Head of Global Content (Dec. 2019 – Apr. 2020)
Serving as marketing team leader, including brand, content, communications, demand generation, design, and product marketing
Setting and leading execution on overall marketing strategy
Managing and growing cross-functional teams across multiple departments
Developed and launched Carrot’s first content marketing program to support revenue goals
Collective Health (2019)
Head of Content
Developed and launched a comprehensive content marketing program, supporting a broad range of marketing activities including thought leadership, demand generation, and sales enablement
Worked across marketing, product, sales, technology, and partnership teams to define and execute on overall content strategy, including the development of strategic plans
Developed and drove Collective Health’s technology story through thought leadership and brand campaigns
Created and executed a social media program targeted to B2B HR/benefits leaders, consultants, and brokers
Partnered with PR and product marketing teams to develop corporate positioning, technology stories, and product launch strategy
Clara Labs (2018 – 2019)
Director of Communications and Content
Built content marketing program from scratch, launching a blog program and leading the development of a comprehensive, multimedia insights library to support lead generation goals and demonstrate industry expertise
Managed external communications, including overall strategy, media relations, social media strategy, company positioning, and the development of a media training program
Managed external agencies and industry influencers to accelerate quality and throughput on the content marketing program
Acquired by Twitter/TopFunnel
One Medical (2016 – 2018)
Senior Communications Manager (2018)
Communications Manager (2016 – 2017)
Developed a comprehensive editorial strategy, managing content production, promotion, and campaign collaboration with internal teams and external communications agencies
Owned social media strategy and execution for consumer and B2B audiences
Oversaw crisis communications protocols, developed proactive mitigation plans in partnership with other departments
Played a key role in overall marketing strategy as part of Marketing Leadership Team
Promoted from Communications Manager
LaunchSquad (2014 – 2015)
Content Editor
Created strategic content marketing plans for a variety of consumer and B2B clients (including blog programs, social media, and influencer programs)
Wrote, pitched, and placed contributed articles in major international publications
Cultivated relationships with media and pitched key stories
U.S. Ski & Snowboard Assn. (2012 – 2014)
Communications Coordinator
Developed and implemented strategic social media campaigns
Managed and wrote website news content, providing on-site support for athletes and press at events including the 2014 Olympic Winter Games
Created and oversaw the USSA Communications internship program
Ludus Sports (2011 – 2012)
Marketing & PR Coordinator
Planned and executed marketing and social media campaigns for over 50 brands
Managed communications during the London 2012 Olympic Games, including the creation and distribution of daily newsletters to over 1,500 guests
Cultivated relationships among local and national sports and hospitality press
Assistant Media Planner/Buyer, Vladimir Jones (2010 – 2011)
Digital Media Intern, U.S. Olympic Committee (2010)
Graduate Assistant, Ball State University Political Science (2009 – 2010)
Intern, Indiana Democratic Party (2009)
EDUCATION & CERTIFICATIONS
Ball State University, Muncie, IN
B.A. Psychology and Pre-Medical Preparation, French and Chemistry minors
M.A. Political Science, International Relations focus area
WSET Level 2, passed with distinction
WSET Level 3, passed with distinction
WSET Level 4 (Diploma), passed with merit