Resume

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PROFESSIONAL EXPERIENCE

Head of Content, Collective Health (2019 – present)

Director of Communications and Content, Clara Labs (2018 – 2019)

  • Built content marketing program from scratch, launching a blog program and leading the development of a comprehensive, multimedia insights library to support lead generation goals and demonstrate industry expertise
  • Managed external communications, including overall strategy, media relations, social media strategy, company positioning, and the development of a media training program
  • Managed external agencies and industry influencers to accelerate quality and throughput on the content marketing program

Senior Communications Manager, One Medical (2016 – 2018)

  • Developed a comprehensive editorial strategy, managing content production, promotion, and campaign collaboration with internal teams and external communications agencies
  • Owned social media strategy and execution for consumer and B2B audiences
  • Oversaw crisis communications protocols, developed proactive mitigation plans in partnership with other departments
  • Played a key role in overall marketing strategy as part of Marketing Leadership Team
  • Promoted from Communications Manager

Content Editor, LaunchSquad (2014 – 2015)

  • Created strategic content marketing plans for a variety of consumer and B2B clients (including blog programs, social media, and influencer programs)
  • Wrote, pitched, and placed contributed articles in major international publications
  • Cultivated relationships with media and pitched key stories

Communications Coordinator, U.S. Ski & Snowboard Assn. (2012 – 2014)

  • Developed and implemented strategic social media campaigns
  • Managed and wrote website news content, providing on-site support for athletes and press at events including the 2014 Olympic Winter Games
  • Created and oversaw the USSA Communications internship program

Marketing & PR Coordinator, Ludus Sports (2011 – 2012)

  • Planned and executed marketing and social media campaigns for over 50 brands
  • Managed communications during the London 2012 Olympic Games, including the creation and distribution of daily newsletters to over 1,500 guests
  • Cultivated relationships among local and national sports and hospitality press

Assistant Media Planner/Buyer, Vladimir Jones (2010 – 2011)

Digital Media Intern, U.S. Olympic Committee (2010)

Graduate Assistant, Ball State University Political Science (2009 – 2010)

Intern, Indiana Democratic Party (2009)

EDUCATION & CERTIFICATIONS
Ball State University, Muncie, IN
B.A. Psychology and Pre-Medical Preparation, French and Chemistry minors
M.A. Political Science, International Relations focus area

WSET Level 2, passed with distinction
WSET Level 3, passed with distinction (theory and tasting)

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