PROFESSIONAL EXPERIENCE

Carrot Fertility (2019 – present)
Associate Vice President, Integrated Marketing (Nov. 2021 – present)
Senior Director of Marketing (Jan. 2021 – Nov. 2021)
Director of Marketing (Apr. 2020 – Jan. 2021)
Head of Global Content (Dec. 2019 – Apr. 2020)

• Serving as marketing team leader, including brand, content, communications, and product marketing
• Setting and leading execution on overall marketing strategy
• Managing and growing cross-functional teams across multiple departments
• Developed and launched Carrot’s first content marketing program to support revenue goals

Collective Health (2019)
Head of Content

• Developed and launched a comprehensive content marketing program, supporting a broad range of marketing activities including thought leadership, demand generation, and sales enablement
• Worked across marketing, product, sales, technology, and partnership teams to define and execute on overall content strategy, including the development of strategic plans
• Developed and drove Collective Health’s technology story through thought leadership and brand campaigns
• Created and executed a social media program targeted to B2B HR/benefits leaders, consultants, and brokers 
• Partnered with PR and product marketing teams to develop corporate positioning, technology stories, and product launch strategy

Clara Labs (2018 – 2019)
Director of Communications and Content

• Built content marketing program from scratch, launching a blog program and leading the development of a comprehensive, multimedia insights library to support lead generation goals and demonstrate industry expertise
• Managed external communications, including overall strategy, media relations, social media strategy, company positioning, and the development of a media training program
• Managed external agencies and industry influencers to accelerate quality and throughput on the content marketing program
• Acquired by Twitter/TopFunnel

One Medical (2016 – 2018)
Senior Communications Manager (2018)
Communications Manager (2016 – 2017)

• Developed a comprehensive editorial strategy, managing content production, promotion, and campaign collaboration with internal teams and external communications agencies
• Owned social media strategy and execution for consumer and B2B audiences
• Oversaw crisis communications protocols, developed proactive mitigation plans in partnership with other departments
• Played a key role in overall marketing strategy as part of Marketing Leadership Team
• Promoted from Communications Manager

LaunchSquad (2014 – 2015)
Content Editor

• Created strategic content marketing plans for a variety of consumer and B2B clients (including blog programs, social media, and influencer programs)
• Wrote, pitched, and placed contributed articles in major international publications
• Cultivated relationships with media and pitched key stories

U.S. Ski & Snowboard Assn. (2012 – 2014)
Communications Coordinator

• Developed and implemented strategic social media campaigns
• Managed and wrote website news content, providing on-site support for athletes and press at events including the 2014 Olympic Winter Games
• Created and oversaw the USSA Communications internship program

Ludus Sports (2011 – 2012)
Marketing & PR Coordinator

• Planned and executed marketing and social media campaigns for over 50 brands
• Managed communications during the London 2012 Olympic Games, including the creation and distribution of daily newsletters to over 1,500 guests
• Cultivated relationships among local and national sports and hospitality press

Assistant Media Planner/Buyer, Vladimir Jones (2010 – 2011)

Digital Media Intern, U.S. Olympic Committee (2010)

Graduate Assistant, Ball State University Political Science (2009 – 2010)

Intern, Indiana Democratic Party (2009)

EDUCATION & CERTIFICATIONS
Ball State University, Muncie, IN
B.A. Psychology and Pre-Medical Preparation, French and Chemistry minors
M.A. Political Science, International Relations focus area

WSET Level 2, passed with distinction
WSET Level 3, passed with distinction (theory and tasting)